In Japan they have this thing about happy little mascots for products. I'm not just talking about Tony the Tiger for Frosted Flakes but a whole army of animated little mascots ranging in all shapes and sizes. Everything has a little happy face on it. What's important is that their all happy. Always smiling in some way. What makes it really funny to see is that this marketing idea is usually applied to anything that involves sugar or some kind of public service.
For instance, the post office has a little mascot. Its a post box with a little happy face on it. I've seen one for the fire station and police office as well. Happy little fire engine.
Below are a bunch of photos that I've taken over the last few months ranging for different products and services.
These were in-front of a gas station. (Above). These ones (Below) are from a sign that tells you where to leave your garbage for garbage day. Don't you think they are really cute?
I'll let you guess what the rest are from. Honestly, some are from dry cleaners some are from products.
Kindergarten school.
Happy Subway, Happy Bakery
I suppose most of them are there just to make you smile or keep a friendly atmosphere.
Great blogging man, keep it up, I love reading them. BTW, some random girl dropped off a package from you. I was really confused, but also really happy to see what was in the package! Thanks man!
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